Fear And Loathing In Boca Grande

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Oops. Looks like someone lost their copy of the RNC’s 2010 fund raising strategy.  Politico obtained a copy and reports:

The presentation was delivered by RNC Finance Director Rob Bickhart to top donors and fundraisers at a party retreat in Boca Grande, Florida on February 18, a source at the gathering said.

In neat PowerPoint pages, it lifts the curtain on the often-cynical terms of political marketing, displaying an air of disdain for the party’s donors that is usually confined to the barroom conversations of political operatives.

The presentation explains the Republican fundraising in simple terms.

“What can you sell when you do not have the White House, the House, or the Senate…?” it asks.

The answer: “Save the country from trending toward Socialism!”

[…]

One page, headed “The Evil Empire,” pictures Obama as the Joker from Batman, while House Speaker Nancy Pelosi and Senate Majority Leaders Harry Reid are depicted as Cruella DeVille and Scooby Doo, respectively.

The strategy concentrates on two classes of donors: ego-driven fat cats, who apparently are abandoning the party in droves; and donors of lesser means, reflected in the fact that the average donation to the RNC these days is $40. Gonna need a lot of da latter to make up for da former.

Which explains why the Rethugs are deliberately playing the fear card these days. For example, Slide Number 5 is titled “Motivations To Give.” It describes “Visceral Giving” and the bullet points include:”Fear”; “Extreme negative feelings towards existing administration” ; and “Reactionary.”

Describes to a “T”  former Republican House Majority Leader Dick Armey‘s Dick Army, aka the Teabaggers.